Adressing
Key Challenges
Unlike other business models, B2B operations—particularly for high-end, designer and luxury lighting brands like CTO—can be highly complex. We leave these complexities behind the scenes, ensuring users enjoy a seamless and straightforward shopping experience.
01
Conditional Information Display
We implemented conditional visibility for specific content based on user login status. This ensures that product showcases remain publicly accessible, while sensitive details such as pricing, PDF resources, and technical specifications stay confidential and exclusive to approved customers.
02
Customer Application Process
We developed a custom application form for prospective customers. Applications are reviewed by the specialized team, ensuring only approved users gain full access to the site's exclusive content, features, and detailed product information.
03
Custom Pricing and Tiered Discounts
We introduced a tailored pricing system, allowing individual clients to view personalized prices. Additionally, we incorporated volume-based discounts, minimum order quantities, and customizable payment terms to fully support common B2B purchasing scenarios.
04
Top-Notch, Luxury-Focused Design
Reflecting the exquisite aesthetics of luxury lighting, we created an elegant, visually stunning website that showcases CTO’s products with sophistication and clarity, ensuring an exceptional online experience aligned with the brand's premium positioning.
Visual and
Typography
Font:
Montserrat
Regular
Medium
Semibold
Bold
Font is one of the most important aspects of any website. It influences readability, sets the emotional tone, and reinforces brand identity. The right typography creates visual harmony, guiding users effortlessly through content and significantly enhancing their overall experience.
Font is one of the most important aspects of any website. It influences readability, sets the emotional tone, and reinforces brand identity. The right typography creates visual harmony, guiding users effortlessly through content and significantly enhancing their overall experience.
Breaking boundaries: Nike
and Adidas approval
Breaking New Ground
In a surprising turn of events, Athletics Treads, a rising star in the sportswear retail industry, defied the odds by securing approval from industry giants Nike and Adidas to sell their coveted products online. Initially met with skepticism, Athletics Treads embarked on a journey that would ultimately redefine the possibilities of online retailing.
Overcoming Hurdles
Challenges arose when it seemed improbable for renowned brands like Nike and Adidas to grant licenses for online sales. However, the dedication and expertise exhibited by Athletics Treads in revamping their website caught the attention of brand representatives. Witnessing the seamless integration of product catalogs, enhanced user experience features, and meticulous attention to detail, Nike and Adidas were not only impressed but also inspired by the transformation.
Elite Partnership
In a momentous decision, Nike and Adidas made an exception for Athletics Treads, acknowledging their exceptional work and granting them the rare privilege of selling their products online. This unprecedented move not only solidified Athletics Treads' position as a trailblazer in the industry but also catapulted them into the ranks of esteemed online retailers like Zappos.
Inspiring Success
The approval from Nike and Adidas not only signifies a triumph for Athletics Treads but also underscores the power of innovation and perseverance in the face of challenges. As they continue to expand their online presence and redefine the boundaries of e-commerce, Athletics Treads serves as a beacon of inspiration for retailers worldwide, proving that with determination and vision, anything is possible.
Customer-Centric
Enhancements
In addition to operational improvements, we introduced several customer-centric features to elevate the overall shopping experience
Rewards Program
Customers can now earn points with every purchase, fostering loyalty and incentivizing repeat business-
Wishlist Funcionality
The ability to save desired items for later encourages engagement and facilitates future purchases.
Product Comparison Tools
Easy comparison between similar products enables informed decision-making, enhancing the shopping journey.
Awards and TEchnology Badges
Highlighting unique product features and accolades from renowned brands like Nike, Adidas, Hoja, and New Balance adds credibility and encourages trust among customers.
Results and Future Growth
Since the completion of the website overhaul, Athletic Treads has experienced seamless expansion, adding new locations and continuously growing their online presence. By leveraging the power of e-commerce and embracing customer-centric strategies, Athletics Treads has positioned itself for sustained success in the competitive retail landscape.
