The prestigious new brand by Angelina Jolie, Atelier Jolie, entrusted Novoid with the task of developing their website for their newly released brand. Atelier Jolie aims to differentiate itself from typical online stores by creating innovation through selling a story, a mission, and a purpose well before introducing products. This concept posed a significant challenge when translating it onto a website.
Understanding the Vision
Angelina Jolie and her team had a clear vision for Atelier Jolie's website. They wanted it to be more than just an online store; they wanted it to be an experience—a platform that communicated the brand's ethos and values. They envisioned a website that would captivate visitors, immersing them in the world of Atelier Jolie and leaving a lasting impression.
Choosing the Foundation
We began by selecting a Shopify Theme that would lay the foundations for the design of the website. While Atelier Jolie had a clear vision of what they wanted the website to look like, they lacked prototypes. By actively listening to their requirements, we suggested a theme that could fulfill all their needs.
Crafting the Experience
We focused on creating high-impact visual effects and crafting several pages with compelling content. Through strategic navigation, we incorporated videos, photos, and media of all types to convey the essence of Atelier Jolie as more than just a clothing brand but a whole new concept. Led by Angelina Jolie herself, the website leaves a lasting impression that resonates with visitors.
Emphasizing Storytelling
Atelier Jolie's website is not just about selling products; it's about telling a story. We worked closely with Angelina Jolie's team to craft compelling narratives that resonate with the brand's mission and purpose. Each page of the website serves as a chapter in Atelier Jolie's story, inviting visitors to become part of the journey.
The Result
The collaboration between Novoid and Angelina Jolie's team resulted in a website that transcends the traditional boundaries of online retail. Atelier Jolie's website not only showcases their products but also effectively communicates their story, mission, and purpose. It stands as a testament to innovation and creativity, establishing Atelier Jolie as a brand that goes beyond fashion, led by the vision of Angelina Jolie.